MTV Respect Campaign – A Winning Campaign for Michael

This statement has been posted with the kind permission of Melanie from the MTV Respect Campaign. I wish to thank Melanie and her team for all that they have done, they have made history. WOW!


 “ Don’t let anyone tell you –
“You can’t CHANGE the World!” because you JUST DID!”

The members of the MTVRespectMJ Team want to take a moment to thank all of you for your support for this important campaign to honor Michael’s legacy.

2 years ago this campaign was born on Facebook- “ We want the MTV to Reinstate the Michael Jackson Video Vanguard Award.”

Our goals were simple…..

To honor Michael , his legacy and to do this for his children, Prince, Paris and Blanket.

Michael’s Legacy is very important to us and we worked diligently to protect it. And we will continue to do so.

It was Michael Jackson who  changed the music video from a mere promotional tool featuring musicians playing instruments and singing, to a piece of art with a storyline, or as Michael likes to put as ‘short films’.

It was Michael Jackson , who  broke down MTV’s color barrier and revolutionized Music Television

We honestly believe that attention MUST be paid to the Legacy of Michael Jackson!

It was time for MTV to honor the commitment,they made to Michael Jackson, his children, his family and his fans.

We can not name, one artist that  has changed the world of Music Television, more than Michael Jackson

We instituted a write-in letter campaign, organized twitter campaigns , Sent flowers to the staff of MTV,  reached out celebrities, made several fan videos , flash mobs and organized a peaceful protest in Times Square, New York

We sent special letters to Lady Gaga, Britney Spears and Beyonce, asking them to join this effort and reach out to MTV on Michael’s behalf

It was because of the FANS willingness to take a stand for Michael Jackson , we are able to celebrate  this victory.

We want to especially thank the management team of MTV for listening to our heartfelt request.
We  also thank the celebrities , that joined the campaign and reached out to MTV for us and more importantly for Michael.

Special thanks to our international committee – Jakki, Tina, Rhiannon, Ewelina, Kathy and Sponge Jackson

So, Today, We wish Michael Jackson – A  VERY HAPPY Birthday and offer him this gracious present- The Michael Jackson Video Vanguard Award is Back , where it belongs.

It is all for Love and Legacy!


Here is another campaign video.

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